Louvolite

Client Name
Louvolite
Marketing Sector
Window blind manufacturer
Media
Marketing brochures, pattern books and website
Key Aim
Create contemporary room sets for new blind ranges

Louvolite design and manufacture window blinds for the home and trade. They are continually developing new designs and need to showcase them in a room environment and we create stunning room set photography for them.

In the pre-production meeting, set layouts were discussed and designs finalised. Often “standard” window sizes do not do the product justice so we need to construct bespoke sets to accommodate this. We built several room sets in our studio to these designs and then photographed various fabric and blind combinations.

Roomset photography involves the construction phase and then the logistics of bringing in a large number of props, to accessorise each setting. We then light the set and work with the stylist to achieve the final look the client requires.

 

 

Louvolite is a UK based company designing and manufacturing window blind fabric and components for close to 50 years. Supplying to almost 100 countries worldwide we are considered to be the leading manufacturer and innovator in the industry. The very best photography is essential to be able to show our products off to such a wide market.

Louvolite has enjoyed working with Ikon for almost two decades – a true testament to the great relationship we have built with the team over the years.

Due to the nature of our work we often require flexibility, quick turn arounds and professional guidance – this is something that Ikon delivers every time. The team work well with us to get the most out of our briefs.

Despite the tight deadlines, long hours and tricky products that we need to photograph, the atmosphere in the studio is always relaxed and friendly, allowing creativity and the focus to achieve the best imagery possible.

Photo shoots can be quite frantic with products arriving the morning of the shoot (if we are lucky!), complex prop change overs and quick room set changes, Ikon are great at helping this process to go as smoothly as possible and adapt quickly when we need them to. To help things further Ikon will store products and props before, during and a little while after shoots which definitely makes our job a little easier!

In order to keep our photography as up to date and interesting as we can, we like to use varied room sets in terms of style, size and detail. We will sketch a room set and provide inspiration images and the team will always be able to build it to our specification, their talents aren’t just limited to camera work!

Thanks to a lot of hard work and everyone’s best efforts, the Louvolite photography is considered the best in the blinds industry!

Here’s to the next 20 years!

Jo Burns and Jenny McWilliams – Creative Designers