Whatever business sector you’re in, whether you sell products, services or both, there will come a point when your marketing begins to plateau. There’s a saying, if you do what you’ve always done, you’ll get what you’ve always got. In order to lift your business to the next level, you’ll need to lift your marketing efforts to match your ambitions, which naturally, means that no matter what sector you’re in, commissioning fresh business photography from an experienced commercial photographer should be at the top of your list of priorities.
Why do you need to update your business photography?
Every business needs a ‘shop window’ to show the world what it is you do, even if you don’t have a shop, or a window. We all know that you shouldn’t judge a book by its cover, but the cover of any book is the first thing we see and if it doesn’t catch our attention immediately, chances are that we won’t pick it up, open it or discover the contents, no matter how good the story is.
In this metaphor, your business photography is the cover of your brand’s story and there’s a whole library for the reader to choose from, so it’s essential that you make sure that the first thing your audience sees immediately catches their attention and communicates that you have exactly what they’re looking for.
Making your business photography stand out is half the battle, but because all your competitors will almost certainly be doing the same, your business photography must do something more and render your marketing irresistible by showing what you do, telling a little of your story and showing that you have what your audience needs. All within a picture. That’s what a commercial photographer does and why commercial photography is a true investment rather than an expense.
Business Photography in Stockport and Beyond
At Ikon Photography, we’re commercial photographers well used to providing photography services for all kinds of businesses, working within brand guidelines and using our extensive experience to provide business photography and video designed from the outset to do more than simply ‘look nice’, but to help companies in a wide variety of industry sectors attract the attention of their desired audiences and drive sales all through the power of cost effective, commercial photography.
Ikon photography is based our own spacious, fully equipped photography studio in Stockport, within easy reach of major transport links, Manchester, Salford and Media City. We can and often do, shoot on location anywhere in the world.
Contact us to discuss you business photography needs and experience the difference a commercial photoshoot can make to your business.