Clothing & Shoe
Brochure & Website
Fashion shoot of new seasons range in Paris
Lotus is a very commercial brand with a wide age range audience. With a history going back some 250 years it specialises in a footwear style based on exceptional quality and fit and offers a timeless classic feel to the shoe designs.
Our brief was to encapsulate the glamour and style of Lotus so we shot in the style capital of Paris to reflect their long association within the fashion industry.
We shot around some of the iconic sites around Paris such as Notre dame the Eiffel tower and around the embankments of river Siene to capture the Parisian feel and add it to the style of the shoe. The images were created to launch the autumn/winter range via social media for the Lotus website. We were asked to add video to the shoot for web banner’s to introduce the range. As a team we decided the best way to achieve this was to create 2 crews one for video and one for photography. We were able to increase the amount of media collateral for our client within a restricted time frame of each location. The 2 shoots were very successful. The mood boards and styling by the team were inspired by the fantastic locations.
With fashion photography, shots need to set a scene; which often means multiple props and wardrobe changes. We’ll organise the complete shoot from start to finish, whether it’s in our photography studio or on location, working closely with your marketing or editorial team to achieve the look you want.