When we were introduced to our client Tom Howley kitchens there was a requirement to relaunch the brand with a refreshed look. A new brand identity had been developed and a campaign had been planned. There was a variety of existing pictures available but they varied in look and feel which is where we stepped in with our interior photography.

Working with the marketing department, the decision was made to photograph the existing designs in the showroom with a new clean contemporary style.

While always a compromise, showroom photography was the obvious place to start.

Because everything is already existing, there is no need for CGI (computer generated images) and the pitfalls therein. Turnaround is quick and the cost is relatively modest for the number of uses. Some photographic retouching has been required as what lays beyond a showroom window is not complimentary to the shot, we are happy to help with that also.