Tom Howley
Tom Howley
Marketing Sector
Bespoke kitchen manufacturer
Media
Press and Magazine features, Advertisements, PR marketing, Social Media & Content creation
Key Aim
To photograph a client home for a magazine feature, marketing and advertising
Tom Howley was taken over by its parent company who are also a client of ours. We were brought in to provide interior photography to help relaunch the company as a national bespoke kitchen brand.
Part of this strategy was to feature “real life” installations in the home interest magazines, broadening the brand appeal and connecting with a new consumer base.
At Ikon we are regularly photographing products for a number of brands to feature in the Sunday supplements and magazines, this means we take an editorial approach providing the requirements suited to this sector.
The style we set in our approach and style of photography differentiated Tom Howley from the competition and positioned the brand as a premium offering in the sector.