William Hill

Client Name
William Hill
Marketing Sector
PR, Point of sale promotional material
Key Aim
To illustrate the diverse nature of William Hills customers

We were approached by William hill to capture the essence of William Hills customers using people photography.

On visiting several stores, we were surprised by the enthusiasm of the patrons to get involved in the project. It was important for us to portray a realistic image of the clientele in a sensitive way. A combination of portraiture and social documentary.