Christy

Client Name
Christy
Marketing Sector
Towel and Bed linen manufacturer
Media
Brochure, Website and PR
Key Aim
Photography of Spring/Summer bedlinen range

Christy is an upmarket towel and bedlinen manufacturer with a proud heritage dating back to 1850 when it produced the first terry towel. We have been working with Christy for more than 10 years and, over this time, have developed a unique understanding of the brand creating lots of location photography for them. Our extensive knowledge of their products allows us to support their marketing and e-commerce teams, producing creative and engaging visual content for them to use, on time, to a high standard and on a budget.

We are also fortunate to be able to attract some of the country’s top interior stylists to work with us, bringing their own specialised talents to help us produce some of the finest location photography in the business.

The location photography work we produce is regularly featured in home interest magazines and the press.

Location photography we did for Christy

Our brief from the client was to photograph a new bedding range for packaging, brochure, web, social and PR use. Our unrivalled experience in bedding and textile photography means we can advise on the best approach to every bedding photography shoot.

We are happy to travel to any location in this country and overseas or shoot in our large photographic studio in south Manchester.

A decision was made to photograph this range on location; this is often a wise choice when there are pressing deadlines as, with careful pre-production planning, final images can be produced within a few days.

With a considered choice of location, as well as working with a stylist experienced in editorial features, we captured a variety of images that work to tell a story and evoke a feel in keeping with the brand aims. This editorial style is valued by the PR firm representing the company as it one that magazines desire, enabling greater brand exposure.