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Image thumbnail to represent blog post Marketing your brand – The Commercial Photoshoot (Part 4 – Post Production)

Marketing your brand – The Commercial Photoshoot (Part 4 – Post Production)

24th August 2018

In parts 1 to 3 of 'The Commercial Photoshoot', we've discussed what might be expected to take place during a brand photoshoot, from initial contact all the way through to the shoot itself. There is one last stage though, post production - the editing and retouching of the raw imagery taken on the day in order to transform it into the final imagery to be used in Brand marketing materials. Typically this is done by us in house, using state of the art software and powerful computers in order to make the process both quick and efficient.

Image thumbnail to represent blog post Marketing your brand – The Commercial Photoshoot (Part 2 – Preparation)

Marketing your brand – The Commercial Photoshoot (Part 2 – Preparation)

10th August 2018

For the most part, the task of photoshoot preparation is one of organisation and logistics. In the planning stage, it was identified what the outcome should look like and what would be needed to make it happen, the preparation stage involves making sure that on the day of the photoshoot, the sets will be ready or locations booked, all the necessary people are present and prepared, that all the required equipment is ready to go and that the subjects of the shoot are all ready to be captured.

Image thumbnail to represent blog post Shooting in Summer Ready for Autumn & Winter

Shooting in Summer Ready for Autumn & Winter

14th July 2018

For industries which have a seasonal turnaround of product ranges, in particular, the textile and fashion industries, it's important to create and prepare marketing assets well in advance. During Autumn & Winter, you're planning your Spring & Summer ranges and vice versa.