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Image thumbnail to represent blog post Shooting in Summer Ready for Autumn & Winter

Shooting in Summer Ready for Autumn & Winter

14th July 2018

For industries which have a seasonal turnaround of product ranges, in particular, the textile and fashion industries, it's important to create and prepare marketing assets well in advance. During Autumn & Winter, you're planning your Spring & Summer ranges and vice versa.

Image thumbnail to represent blog post Photography which fires the imagination

Photography which fires the imagination

23rd June 2018

When everything seems grey, a little colour catches the eye, so that spark of imagination and that uniqueness of approach can be the very thing which makes your brand's imagery attractive and your competition seem bland by comparison.

Image thumbnail to represent blog post Commercial Video Production – Get The Edge With Broadcast Quality Filming

Commercial Video Production – Get The Edge With Broadcast Quality Filming

28th May 2018

At Ikon, we have state of the art equipment and more importantly, the skills and the experience to get the most out of it. Your competitors may well have invested in good quality gear, but they'll have had to compromise somewhere and it wouldn't be realistic to expect to get the kind of quality we can achieve, without matching our decades of experience in commercial video production.

Image thumbnail to represent blog post Roomset Photography – Building A Perfect Backdrop For Your Photoshoot

Roomset Photography – Building A Perfect Backdrop For Your Photoshoot

19th May 2018

At Ikon, we have a cavernous studio at our disposal and can work with a team of set designers and set builders to construct bespoke backdrops in preparation for your photoshoot. We also work with visual stylists to make sure that such sets look natural and visually appealing without distracting the eye from the subject being captured. A perfect roomset, built to design and to purpose with photography and videography in mind from the outset.

Image thumbnail to represent blog post The Value of Experience In Commercial Photography

The Value of Experience In Commercial Photography

9th May 2018

When you consider the cost of commercial photography, make sure you also consider it's value. The price is but the tip of the iceberg, what lies beneath is years or even decades of experience of getting the right shots, the right angles and the right tone for hundreds of clients who've paid for photographs, but expect results not just pictures. The craft of the photographer is honed by experience so make sure you hire experience not equipment.