IMI Orton/Norgren

Marketing Sector

The IMI Norgren brand is broad in range and specialist in nature. Photographing their products is typical of the industrial photography we undertake.

With more than 80 years’ industry experience, the IMI brand includes a wide range of high-quality pneumatic and fluid control products such as actuators, air preparation products, pressure switches, fittings and valves. Indeed, if your car has air suspension, it might well have a Norgren product inside somewhere.

On first viewing products or processes can mean little to us so we require a detailed brief about the purpose of the shoot. Having a good understanding the business and end use the client wants for the images is crucial to meeting their needs, often resulting in a technically challenging, but rewarding, shoot.



Paying attention to the surroundings and health and safety requirements is always a feature of an industrial photography shoot. Our experience means we can easily assess the correct approach and lighting needed for each environment.

Our work for IMI – Orton, involved us travelling to Italy for to photograph the head office and factory. This required some discussion prior to undertaking the assignment, as we were in a nitrogen rich environment.

We are used to travelling on location to capture a wide variety of products, facilities and processes for a large number of industrial clients.