What to expect on on the day of your Commercial Photoshoot

What to expect on the day of your Commercial Photoshoot

In parts 1 and 2 of ‘Marketing your brand – The Commercial Photoshoot’, we’ve looking into the planning of a commercial photoshoot and the preparation which goes into a brand photography shoot.

In this section, we discuss what to expect on the day of the photography shoot itself.


The Photoshoot – When it all comes together

With all the work which has already gone into the planning and preparation stages of your commercial photoshoot, it can be immensely gratifying to see all the pieces of the puzzle come together when it should. The best photoshoots are those where there’s a positive atmosphere on set and the best way to guarantee such an environment is to have planned beforehand, as much as possible, for every eventuality, so if a snag does crop up, there’s a contingency in place.

Having put a firm strategy in place, where everyone knows their roles, how those roles work alongside everyone else’s and having one or more people coordinating the shoot makes sure that everything which needs to happen does so in accordance with the original plan and in line with your brand identity. Such a well organised event is a pleasure to be part of.

With so many people, so much equipment and so much to coordinate, having experienced people in the midst of it all can make all the difference to making your photoshoot run without a hitch. The carefully laid plan and the meticulous preparation will pay dividends, resulting in a shoot which goes exactly as envisaged, takes less time and is less likely to require reshoots down the line, all of which save you money through sheer efficiency.


Leave your next photoshoot to the experts

At Ikon, we’ve spent decades building up an enviable reputation for delivering well planned and executed photoshoots for small businesses all the way up to household names. Get in touch with us to find out how we can take your brand to the next level with professional and well-coordinated imagery to make your business stand out from the competition.

Coming up in part 4 of  Marketing your brand – The Commercial Photoshoot, we cover the post-production work which turns the raw photography from the photoshoot into the polished imagery you see in your marketing campaigns.