Tom Howley

Client Name
Tom Howley
Marketing Sector
Bespoke kitchen manufacturer
Media
Press and Magazine features, Advertisements, PR marketing, Social Media & Content creation
Key Aim
To photograph a client home for a magazine feature, marketing and advertising

We were brought in to provide interior photography for Tom Howley.

We helped relaunch the company as a national bespoke kitchen brand.

Part of this strategy was to feature “real life” installations in the home interest magazines, broadening the brand appeal and connecting with a new consumer base which is why quality Interior photography was so essential.

At Ikon we are regularly photographing products for a number of brands to feature in the Sunday supplements and magazines, this means we take an editorial approach providing the requirements suited to this sector.

 

 

The style we set in our approach to Interior photography differentiated Tom Howley from their competition. Through our photography, we helped position the brand as a premium offering in the sector.

This Cheshire location was a stunning example of how professional kitchen design can help enhance the home environment. We shot over a day and produced a wide variety of interior photography shots. This enabled our editors to have creative control over layout and features they may wish to showcase.

Over the past few years, we have photographed many homes for use in the editorial press, home interest magazines and for advertising, PR, website and social media marketing.

Our interior photography has contributed enormously to enabling the Tom Howley brand to grow. They now have showrooms all over the country and are predicting continued growth.