A Very Happy Christmas From Ikon Photography
18th December 2018Happy Christmas from Ikon Photography - Donating to charities instead of sending out cards and gifts has become a tradition for us at Ikon Photography.
Happy Christmas from Ikon Photography - Donating to charities instead of sending out cards and gifts has become a tradition for us at Ikon Photography.
Christmas advertising is a hotly fought battleground and commercial photography & video are important weapons in any brand's arsenal.
Photography stylists are the unsung heroes of a commercial photoshoot. Styling photography sets is an artform which sells the subject and the scene.
While arranging a scene into a study of imperfect perfection, every photography stylist has a number of tricks up their sleeves and tools in their toolkit to help style the scene, so that every aspect of it is 'just so'.
Less experienced commercial photographers may well require you or someone from your business to provide oversight and direction during the photoshoot.
We mentioned that photography price and photographer availability aren't the primary factors you should consider when assessing photographers, but it IS a factor you will need to cover at some point.
If price and availability aren't reliable factors for selecting and hiring a commercial photographer to create imagery which performs, then how do you select an agency to take your brand to the next level?
In parts 1 to 3 of 'The Commercial Photoshoot', we've discussed what might be expected to take place during a brand photoshoot, from initial contact all the way through to the shoot itself. There is one last stage though, post production - the editing and retouching of the raw imagery taken on the day in order to transform it into the final imagery to be used in Brand marketing materials. Typically this is done by us in house, using state of the art software and powerful computers in order to make the process both quick and efficient.
With all the work which has already gone into the planning and preparation stages of your commercial photoshoot, it can be immensely gratifying to see all the pieces of the puzzle come together when it should.
For the most part, the task of photoshoot preparation is one of organisation and logistics. In the planning stage, it was identified what the outcome should look like and what would be needed to make it happen, the preparation stage involves making sure that on the day of the photoshoot, the sets will be ready or locations booked, all the necessary people are present and prepared, that all the required equipment is ready to go and that the subjects of the shoot are all ready to be captured.