Once you've made the decision to engage an expert commercial photographer to step your brand marketing up to the next level, the first thing you'll need to do is to contact such a photographer to discuss the job and get a quote.
If your business has only just outgrown its current marketing methods you may not have briefed a photographer before, but don't worry Ikon makes it easy.
For industries which have a seasonal turnaround of product ranges, in particular, the textile and fashion industries, it's important to create and prepare marketing assets well in advance. During Autumn & Winter, you're planning your Spring & Summer ranges and vice versa.
At Ikon, we're experts in brand marketing campaign coordination, photography and videography. We have decades of experience in creating imagery which attracts the eye and sells our client's products and services.
When everything seems grey, a little colour catches the eye, so that spark of imagination and that uniqueness of approach can be the very thing which makes your brand's imagery attractive and your competition seem bland by comparison.
As much effort as you put into thinking about how you'd like consumers to think of your business, they're the ones who have the ultimate say on what your brand is.
A photograph has to work hard for you in order to command attention and convey your brand's message. Even before they've read a single word from your sales copy, your audience is already forming their opinion of your company and of your brand image just on the strength of what they've seen.
At Ikon, we have state of the art equipment and more importantly, the skills and the experience to get the most out of it. Your competitors may well have invested in good quality gear, but they'll have had to compromise somewhere and it wouldn't be realistic to expect to get the kind of quality we can achieve, without matching our decades of experience in commercial video production.
At Ikon, we have a cavernous studio at our disposal and can work with a team of set designers and set builders to construct bespoke backdrops in preparation for your photoshoot. We also work with visual stylists to make sure that such sets look natural and visually appealing without distracting the eye from the subject being captured. A perfect roomset, built to design and to purpose with photography and videography in mind from the outset.
The best time of the day to capture certain types of images can also be the most fleeting. Naturally, weather can play a large role in any outdoor shoot and frequently the Golden Hour lasts much less than sixty minutes, meaning that efficiency is key to getting the most out of this ephemeral time.