
Commercial Video Marketing – A medium no brand can ignore
15th March 2018If your brand hasn't already embraced commercial video as a means to communicate with your target audience, then you should certainly make it a priority.
If your brand hasn't already embraced commercial video as a means to communicate with your target audience, then you should certainly make it a priority.
The means you use to spread your message can also be used by your audience to speak back to you. Marketing is no longer a broadcast, it's a conversation.
When commissioning the creation of imagery to promote your business, product, or service, it can be tempting to go with the cheapest option and we absolutely think you should. However, as with all things in business, it's important to define what 'cheap' really means.
Producing a video no longer commands attention like it once did and video producers now need to lift their content quality to attract curious eyeballs.
In a world where good quality camera equipment & production software are affordable, it's easy for anyone to call themselves a 'professional photographer'.
Stir emotion to push your promotion In advertising and brand marketing, making your message stand out from the crowd is only half the battle.
While anyone with a camera can refer to themselves as a commercial photographer and charge a fee, you likely want more than just a few pricey pictures.
In addition to creating high quality video content, the platform you're intending to display it on should be considered at the planning stage and the content edited, adjusted and optimised for each. We look some of the things to consider when recording content for the top four social platforms for video.
The world of design is forever in flux, this season's stunning will be next season's standard. Soon to become stale. What design trends will 2018 bring?
When the environment needs to match your vision, it's quicker and cheaper to build rather than find a location. Set construction is amongst our specialities