Essential Skills for a Commercial Photography Stylist
15th October 2019The role of the photography stylist,is the procurement, organisation and arrangement of all the essential background details of a commercial photoshoot.
From The Archives
Tag: Art Direction
Why Art Directors Need Commercial Photographers
25th March 2019Whether providing art direction or working with brand or agency Art Directors, Ikon can provide valuable support at all stages of a marketing campaign.
Confessions of Photography Stylists – Tricks of The Trade
22nd October 2018While arranging a scene into a study of imperfect perfection, every photography stylist has a number of tricks up their sleeves and tools in their toolkit to help style the scene, so that every aspect of it is 'just so'.
The importance of art direction in commercial photography & video production
15th April 2018Good art direction is important to get the best out of the people involved in a film or photography project. It's an essential and much sought after skill.
Capturing the essence of what you do to influence buying decisions
25th March 2018To influence buying decisions, commercial photography needs to tell a story, to capture the essence of its subject and speak to the hearts of its audience.
Commercial Video Marketing – A medium no brand can ignore
15th March 2018If your brand hasn't already embraced commercial video as a means to communicate with your target audience, then you should certainly make it a priority.
Painting with light – The spectacular work of Pete Eckert – blind photographer
30th January 2018Despite his blindness, Pete Eckert has gone on to become an award-winning professional photographer with a unique approach to capturing images.
Picture Composition theories and how they’re applied
7th November 2017Using the Rule of Thirds and Fibonacci’s Ratio to enhance your photography As experienced commercial photographers, we intrinsically understand that a well