Clever marketers and CMO's need to know how to achieve more with less and how to get the best ROI from their budgets, their photography and their video.
How does your audience distinguish your business from your competitors? It's likely a number of factors, not just your brand photography, but all of which combine to create your brand.
It is the initial impact of the visuals in your brand marketing that draws people in so they can find out more. Best achieved by a commercial photographer.
stock photography from a variety of sources are a great option for fleshing out a website and adding visual appeal. However, for the most part, the benefits end there
At Ikon Photography, we're a commercial photography studio with a difference, specialising in helping PR Professionals achieve their marketing goals.
From Recruit to CMO, marketers are analysing how their winter campighns performed & arranging the photoshoot for their Spring and Summer marketing.
Times change, tastes change & consumers eventually get used to even the best marketing material. Updating photography content will keep your brand relevant.
Christmas advertising is a hotly fought battleground and commercial photography & video are important weapons in any brand's arsenal.
In parts 1 to 3 of 'The Commercial Photoshoot', we've discussed what might be expected to take place during a brand photoshoot, from initial contact all the way through to the shoot itself. There is one last stage though, post production - the editing and retouching of the raw imagery taken on the day in order to transform it into the final imagery to be used in Brand marketing materials. Typically this is done by us in house, using state of the art software and powerful computers in order to make the process both quick and efficient.
Once you've made the decision to engage an expert commercial photographer to step your brand marketing up to the next level, the first thing you'll need to do is to contact such a photographer to discuss the job and get a quote.