How Commercial Photographers Can Support Marketing Managers
15th October 2019Some people consider marketing, advertising and sales as being more or less interchangeable, which does a disservice to the hard work of Marketing Managers.
From The Archives
Tag: professional photography
Briefing a Commercial Photographer for your Autumn Catalogue
23rd August 2019If your business has only just outgrown its current marketing methods you may not have briefed a photographer before, but don't worry Ikon makes it easy.
Commercial Photography and CGI which is the Better Choice?
21st February 2019Commercial Photography and CGI images created to achieve the same end are both commissioned to help sell products or services. But which is better?
Ikon Photography A Manchester Commercial Photography Studio
8th February 2019Ikon Photography is a Manchester Commercial Photography company with decades of experience in creating engaging photography which helps our clients sell their products and services.
New year, New budget, New photography – Are you ready for 2019?
8th January 2019The New Year brings with it a new budget for you to invest in new photography to keep your marketing material fresh for the new seasons ahead. Spend wisely.
A Very Happy Christmas From Ikon Photography
18th December 2018Happy Christmas from Ikon Photography - Donating to charities instead of sending out cards and gifts has become a tradition for us at Ikon Photography.
How to hire a commercial photographer – Questions to ask (Part 3)
21st September 2018Less experienced commercial photographers may well require you or someone from your business to provide oversight and direction during the photoshoot.
How to hire a commercial photographer – Questions to ask (Part 2)
7th September 2018We mentioned that photography price and photographer availability aren't the primary factors you should consider when assessing photographers, but it IS a factor you will need to cover at some point.
Marketing your brand – The Commercial Photoshoot (Part 3 – The Photoshoot)
17th August 2018With all the work which has already gone into the planning and preparation stages of your commercial photoshoot, it can be immensely gratifying to see all the pieces of the puzzle come together when it should.
Marketing your brand – The Commercial Photoshoot (Part 2 – Preparation)
10th August 2018For the most part, the task of photoshoot preparation is one of organisation and logistics. In the planning stage, it was identified what the outcome should look like and what would be needed to make it happen, the preparation stage involves making sure that on the day of the photoshoot, the sets will be ready or locations booked, all the necessary people are present and prepared, that all the required equipment is ready to go and that the subjects of the shoot are all ready to be captured.